Animations, images, videos, voice-overs, music and sound-effects are used in a multimedia application to promote better understanding and to add variety, interest and fun.
Interactivity gives the user some control in the flow of messages i.e. the direction the presentation takes. Their experience of your message is more dynamic and the more involved they are in your message, the more likely they are to take it in.
Together, multimedia and interactivity enable the communication of complex ideas. Digital Interactive Media helps you in using a new-media to improve your business communication and marketing.
